BeLoanReady / Branding
BRANDING & PRODUCT LAUNCH
BeLoanReady’s goal is to replace the traditional, pushy loan officer by offering digital products that answer questions before they’re asked in a pressure-free environment. The friendly, approachable website and app act as educational and sales tools, guiding homebuyers and refinancers through the mortgage process with a series of easy-to-understand videos and customized tools, tailor-made for their financial situation.
Rethinking Mortgage for a Digital World
Branding and product work included logo and styleguide development, UX/UI design, custom illustrations, and copywriting.
"I really appreciate how Mike went beyond design and wanted to learn about our company and what we were trying to accomplish. Mike's understanding of digital advertising and what effective design can accomplish was definitely a resource we were able to tap into."
-Brock Rauch, COO BeLoanReady/Arrive Home Mortgage
Product launch featured a full set of marketing collateral including event and conference signage, print ads, direct mail, and social media ads.
